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How can Google’s constant and ongoing changes affect the performance of a website and what do you need to do to stay ahead of the curve.

Ludwina Dautovic of Red Tent Radio speaks with our own Indra Chandon about how the changes to Google have already affected tonnes of businesses and what you need to do about it.

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When it comes to search, Google have stated that they are are squarely on the side of the people who use their search engines. They want to make sure they are providing meaningful and relevant results and are doing everything they can to keep spammers and scam-artists our of the listings.

What does this mean for a legitimate business website?

Doing everything is no longer smart. How businesses can they improve the performance of their website and insulate themselves from the constant and ongoing changes by Google, needs to be more carefully planned.

To tune into the full episode of Red Tent Radio, visit the Small Business Podcast website.

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