February 20, 2012 in Articles, Lead Acquisation, Online Business, SocialStream SEO, Website Traffic Strategies by Conversion Leadership
Small Business Internet Marketing Infographic
As a small business owner, you may be wondering how you can leverage the power of social media and online marketing to get ahead. According to a recent SEO.com post, only about 27 percent of small businesses have a current SEO plan, and when you combine that surprisingly low figure with fact that only about 40 percent of marketers are using mobile marketing tactics, it’s easy to see how sound search engine optimization practices could help you get a leg up on the competition.
As an incredibly diverse group of people, Small business owners know a lot about their chosen fields. Slightly less than half of all small businesses have more than one owner, and sixty percent of small business owners have worked in their industry for more than 20 years. That’s a lot of total combined experience and expertise. Naturally, these owners are always looking for new ways to connect to their customers and clients and grow their businesses.
About 63 percent of small businesses have found social media to be a good way to increase customer loyalty, and 27 percent plan to increase their investment in social media.
When it comes to the impact of social media:
- 40 percent of small businesses find it helpful for customer reviews;
- 30 percent find useful for correcting problems brought up by customers;
- 18 percent find that it gives them a chance to defend against negative publicity;
- 52% of small businesses are planning on increasing their budget this year;
- only 5 percent feel that social media has hurt their image more than helped.
If social media is used appropriately, it’s clear that it generally has a positive overall effect on small businesses.
If your one of the 52 percent of small business owners who is planning to increase your SEO budget, it’s important to make the most of your investment by implementing a sound business SEO strategy. You can do that with the assistance of an company with a growing list of successful internet business and marketing experience.
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2 Comments to “Small Business Internet Marketing Infographic”
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March 3, 2012 at 11:54 am
You are in a very competitive business and there are a number of companies like yours that are larger and well known. These days companies are concerned with things like security and they know that anyone they hire from certain companies can be trusted. A small firm like yours makes them nervous and you the owner are also unknown to them. You need to promote yourself first they need to feel that you are trustworthy etc. Then you need to offer services that others don’t and competitive rates. Customers are looking for reliable, trustworthy, adaptable, ethical, and hardworking people you need to convince and you’ll need to convince them that you have those people.
March 3, 2012 at 12:26 pm
Thanks for a great comment Sandeep.
I find, there’s often a misconception when it comes to small business marketing on the Internet that you create a website and suddenly, you’ll have a flood of new customers all clamoring at your door, desperately wanting to buy.
As you so rightly point out though, it’s not as simple as that…
There are so many factors – some online, some offline – and, activity in all of them go towards building credibility and trust.
The difficulty for many small business, who might see information such as this is that (after the initial excitement and motivation) they either don’t know how to start, don’t have the skills to improve their online conversion rates or don’t have the time to consistently invest in lead generation on the web. Certainly, if you were to ask many of our clients, these would be the top reasons we were called in to help them.
Where did they find us?
More often than not though, we’ve been consistently talking with them, online and offline, for 6-8 months. In our line of business, commitment and consistency are the things clients value more than competitive rates.
Luce Chandon