Users of social media sites have been found to be “unfriending” other users and increasingly “pruning” their personal profiles according to a new report from the Pew Research Center.

The latest research, conducted between April 26 to May 22, 2011, revealed more than 60 percent of social media users said last year that they deleted people from their friends lists, up from 56 percent in 2009; and 26 percent of users who keep their profiles private say they apply additional privacy settings to limit what some friends can see.

Also on the rise is Profile “pruning” or deleting comments that friends leave and untagging themselves in photos.

Women are significantly more likely to keep their profiles private, and are more likely to unfriend people than men are, with 67 percent of women saying they’ve removed friends, compared with 58 percent of men.

Young people are also more likely to manage their social media presences by deleting comments and untagging photos.

The report highlights a divide between those who appear to care about privacy when it comes to social networks and those who seemingly do not. As the Pew report notes, this could be that avid users of social media, who share lots of personal details, have abandoned any expectations of privacy, or are “uniquely unconcerned” about online privacy.


On the flip-side, Pew suggest that the public still “cares deeply about their privacy online but those sensitivities have been ill-served by technology companies.”

Pew is careful not to point to Facebook directly throughout the report, but notes that Facebook is by far the most popular U.S. social network (in its recent S-1 filing, Facebook showed that its user base has ballooned to more than 845 million). Pew’s report says that the term “privacy settings” — as well as “unfriend” — are part and parcel of the Facebook experience.

The Pew survey on Internet usage, conducted between April and May of last year, sampled more than 2,200 U.S. adults 18 and older. The survey found that two-thirds of U.S. Internet users had profiles on social media sites, up from just 20 percent in 2006.

What does this suggest about the future of lead generation from social media sites?

In a word…Trust.

As a business owner or operator, the best way to get into the inner circle of your fans, friends, followers and connections on social media is to make sure you’re always providing relevance and value.

Whether on Facebook (with it’s 845 million strong community), Twitter (having surpassed 500 million) or LinkedIn with a professional community of 150 million members, you want to be seen to be solving problems and protecting their interests by offering sound advice and actionable insights.

If you’re truly the leader in your field, this will be a “no brainer”.

Comments are closed.

Sales & Marketing Automation

Recent Articles

Reach Your Wider Market

Random Testimonial

  • ~ Semantia Named Finalist for 2013 Business Excellence Awards

    finalist-badge"Semantia, through it's digital marketing arm, Conversion Leadership, today announced that it has been named a Finalist in the Most Innovative Company category of the 2013 Business Excellence Awards announced recently by ActionCOACH, the world’s number one business coaching firm - the company sponsoring the event.

    Semantia & Conversion Leadership recognised as a Most Innovative Company

    The Business Excellence Awards honour the “best of the best” results in small and medium sized businesses from around the world, and showcase exceptional results for business owners, entrepreneurs, their teams and their companies. Semantia was among more than 300 companies participating in the event this year. Winners will be announced at the Business Excellence Awards ceremony held in Sydney on February 23, 2013. Semantia credits its innovation to the company's commitment to research and software technologies and excellent execution of its "closed-loop" digital marketing systems and methodologies. “It's our ability to monitor, measure and increase the number of website visitors, conversion rates, average transaction size and average number of transactions per customer that differentiate us from the pack.” said Luce Chandon, Managing Director of Semantia. “To be nominated as a finalist is humbling and the result of strong partnerships we have built with our valued clients." added Chandon "We are privileged to work with a very supportive group of clients who are leaders in their own fields and look forward to continued expansion of both our client base and our range of offerings”.

    The 2013 Business Excellence Awards and the 2013 Business Excellence Forum are sponsored by ActionCOACH, the world’s number one business coaching firm. The event is part of the company's on-going commitment to innovation, business excellence and business re-education for owners and teams who operate and work in small-and-medium sized businesses. From it's heritage as a leading architect of large commercial enterprise systems for multi-billion dollar organisations, Semantia, through Conversion Leadership, is demonstrating it's leadership in innovation in the delivery closed-loop digital"
  • Read more testimonials »

About Conversion Leadership

Conversion Leadership is an Infusionsoft Certified Partner providing complete automated marketing services that help small and medium sized businesses capture and convert more leads. We help you sell more stuff, get more customers and develop lifelong, profitable relationships. Save time and money by automating sales and marketing, put your business growth on autopilot with digital marketing solutions from Conversion Leadership.