April 24, 2012 in Articles, Lead Acquisation, Website Conversion by Conversion Leadership

ROI – Not The Only True Measure of Social Media Success

If you search the internet you’ll find a lot of information regarding tracking social media and Return on Investment (ROI).

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October 24, 2011 in Articles, Lead Acquisation, Website Conversion, Website Traffic Strategies by Conversion Leadership

Content Marketing – Emerging Marketing Tactic For The 21st Century

The principle is simple…Write great content and give it away! But Content Marketing is more than that and it has become one of the techniques of choice use by successful online businesses.
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October 2, 2011 in Articles, Website Conversion, Website Traffic Strategies by Conversion Leadership

The Reason Why Company Websites are Not Performing

Company websites are often the leading demand generation engine for new business-to-business (B2B) sales – second only to personal connections and referrals.
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September 25, 2011 in Articles, Website Conversion by Conversion Leadership

Email Marketing Increases Conversion By Up To 900%

Businesses generating sales leads through marketing plans that include planned email marketing through newsletters have been found to increase conversion rates by up to 900% when compared to activities relying solely on cold calls, a recent study from Sales Engine International suggests.
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July 22, 2011 in Articles, Lead Acquisation, Online Business, Website Conversion, Website Optimisation, Website Traffic Strategies by Conversion Leadership

The Online Customer Lifecycle

If there were a way of thinking about your website that would make it possible to literally guide your visitors into making a purchase and becoming customers, how would you know?

Understand where in the Online Customer Lifecycle your customers are at any point in time and you will.
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June 2, 2011 in Articles, Lead Acquisation, Website Conversion by Conversion Leadership

Increase Lead Conversion By Up To 70% Using Long Tail Semantics

This article is likely to be of interest to you if getting targeted traffic to your website and increasing your conversion rate from your website is important your business. In it I talk about a complex, yet simple to apply concept called Long Tail Semantics and show you how you could use it to get ranked higher in the search engines and ultimately increase your conversion rates by as much as 70%.
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April 29, 2011 in Articles, Website Conversion by Conversion Leadership

3 Ways To Increase Your Website’s Conversion Rate

In the world of online business, Conversions are King. The number of sales, leads, and members are critical to the success of a business. This is true of offline and online businesses. So it follows that increasing your conversion rate is very important for every small business with a web presence. Here are three ways you can start increasing your website’s conversion rate today.
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March 14, 2011 in Articles, Lead Acquisation, Website Conversion, Website Optimisation by Conversion Leadership

How To Avoid Losing Customers Through Your Online Funnel

Knowing when customers disengage will help determine what strategies you can put in place to increase engagement through certain key stages of the Customer Engagement Model.

But knowing when to do something is not very helpful if you don’t know what to do.

We’ve discovered there are three major factors that cause sharp and distinct variations in the levels of customer engagement. The three factors go hand-in-hand and can be found to influence disengagement through all of the stages.

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March 14, 2011 in Articles, Lead Acquisation, Website Conversion by Conversion Leadership

Cultivating Relationships Online

Did you know, there are three places that you will lose customers – unless you engage them appropriately. Many online businesses are either not engaging at all or engaging everywhere and wondering what their conversion and retention rates are low.

The right level of engagement at the right time is what’s needed and that’s what we’re talking about.

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