May 5, 2011 in Articles, Lead Acquisation by Conversion Leadership

15 Ways To Ensure Your Website Is Seen In Google Search

Google as you already know is much more than just a search engine business. Aside from a couple of quirky projects like Google Ventures and their NextEra Energy Resources investments, Google have continued to reach into an ever increasing number of areas of our online world.

But just how much how much has their presence affected the way websites are developed and how much will they affect it in the future?.

Read more »

May 2, 2011 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership

Push Marketing vs. Pull Marketing

A successful Social Media or Web Traffic Strategy should incorporate commenting on well researched blogs and forums. The power that this single approach can have, and the benefits that it can deliver can be enormous. By taking care to ensure that you provide genuinely helpful comments, you can attract highly qualified traffic for very little outlay.
Read more »

April 29, 2011 in Articles, Website Conversion by Conversion Leadership

3 Ways To Increase Your Website’s Conversion Rate

In the world of online business, Conversions are King. The number of sales, leads, and members are critical to the success of a business. This is true of offline and online businesses. So it follows that increasing your conversion rate is very important for every small business with a web presence. Here are three ways you can start increasing your website’s conversion rate today.
Read more »

April 18, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

SEO Simplified for Lead Generation

It’s a business owner’s worst nightmare that, after all the time, effort and money poured into an online business, it fails to generate traffic. Or worst still, no-one can find it.

Follow this eight step search engine checklist when creating your new website, or even if reviewing your existing one, and avoid it fizzling into an e-commerce non-event.

Read more »

April 7, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

Starting an Online Business – The Low-Money-Down Option

Every single month, there are new products, new ideas and new services that appear on the web. Online Business is big business but as we have learned in the last decade, it takes more than a website, SEO, Social Media to develop a successful Online Business.

To get started on the web, you need loads of cash! Or do you?
Read more »

April 2, 2011 in Articles, Lead Acquisation by Conversion Leadership

The Role of Social Media & Email Marketing in Customer Engagement

Earlier this year, Econsultancy published the 2011 edition of its Customer Engagement Report.

The report looks at the changes in customer behavior and how companies try to increase customer engagement and the findings are very interesting.
Read more »

March 31, 2011 in Articles, Lead Acquisation by Conversion Leadership

4 Hot Trends to Keep Tabs On In 2011

The online industry looks set for another year of continued growth during 2011. And, it’s likely to be all about the continued maturing of the online industry as marketers and publishers refine their digital strategies and extend their use of existing technologies.

As always, return on investment (ROI) will be top of mind for the corporate marketers as budgets remain under pressure and they look for ways to maximise their limited spend.

We’re noticing though, specific focus on the following activities:
Read more »

March 27, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

2 High-Powered Replacements to FBML Static Pages

On March 11 2011, Facebook pulled the pin on the whole concept of Static FBML pages.

Whilst for many, this may be yet another source of frustration with Facebook, consensus amongst our team of expert Partners is “Good Riddance!”.

Static FBML was lock-in technology. It was non-standard, meaning you needed to get in a specialist, and it lacked much of the functionality real businesses were wanting.

As you look for replacement solutions to the old FBML approach, we offer two products that share our philosophy of flexibility, innovation, value and of course longevity.
Read more »

March 14, 2011 in Articles, Lead Acquisation, Website Conversion, Website Optimisation by Conversion Leadership

How To Avoid Losing Customers Through Your Online Funnel

Knowing when customers disengage will help determine what strategies you can put in place to increase engagement through certain key stages of the Customer Engagement Model.

But knowing when to do something is not very helpful if you don’t know what to do.

We’ve discovered there are three major factors that cause sharp and distinct variations in the levels of customer engagement. The three factors go hand-in-hand and can be found to influence disengagement through all of the stages.

Read more »

March 14, 2011 in Articles, Lead Acquisation, Website Conversion by Conversion Leadership

Cultivating Relationships Online

Did you know, there are three places that you will lose customers – unless you engage them appropriately. Many online businesses are either not engaging at all or engaging everywhere and wondering what their conversion and retention rates are low.

The right level of engagement at the right time is what’s needed and that’s what we’re talking about.

Read more »