May 1, 2012 in Articles, Online Business, Website Optimisation by Conversion Leadership

The Importance of Website Usability – 10 Tips For An Improved Visitor Experience

There’s nothing more important than the website when it comes to online marketing. Your website is your business’ public face and, as they say, “There’s no second chance to make a good first impression”.

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April 27, 2012 in Articles, Website Optimisation by Conversion Leadership

The 4 Rs of SEO Success

When creating software, we often talk about the difference between doing the right thing and doing the thing right.

In business as in life and Search Engine Optimisation, success is so much more.

In school, we were taught the 3 Rs – Reading, Writing and ‘Rithmetic. (Hmmm. Has no-one else worked out that it should be “arithmetic”?)

Success, on the other hand, is the end result of doing:

• the Right Things…
• at the Right Time…
• for the Right Reasons…
• the Right Way…

Link-building, Content Optimisation, Social Bookmarking, Social Media, Blogging, Authority Building, Pagerank, On-page SEO, Off-page SEO, Keyword Research. All of these are essential elements of your keyword strategy and all of these combine to offer their own unique benefits in specific scenarios.

If you end up using the wrong technique at the wrong time for the wrong reasons and in the wrong way, you may find your site’s rankings slipping away faster than a dog can raise it’s leg.

Effectiveness and Efficiency of Your SEO Strategy

The way to evaluate which tactics to use is to evaluate them on the basis of “Effectiveness” and “Efficiency“.

Effectiveness is doing the Right Things…for the Right Reasons.

Efficiency is doing them the Right Way…at the Right Time.

Keep this in mind…No matter how efficiently you put your strategies into practice, if they are the WRONG strategies… or you’re doing them for the WRONG reasons…you will never achieve the success you desire.

Worse still, you might find yourself falling on your Rs.

See how we apply SEO strategies on LinkedIn for massive results on the Google SERPs.

April 27, 2012 in Lead Acquisation, SocialStream SEO, Website Optimisation, Website Traffic Strategies by Conversion Leadership

Why Your Website Needs A Redesign – Infographic

Website design and navigation can have a large impact on how customers view your company so its imperative that you review your website and how it meets customer expectations.
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April 19, 2012 in Articles, Online Business, Website Optimisation, Website Traffic Strategies by Conversion Leadership

The Best Tools For Distributing Your Content

It’s never been easier to become a content publisher, but remaining a publisher can often be a challenge.
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April 1, 2012 in Articles, Website Optimisation, Website Traffic Strategies by Conversion Leadership

8 Steps to Effective Search Visibility

There’s nothing worse than putting in a bundle of time, effort and money into an online business – only to see fail in the traffic generation stakes, or worse still, not being able to find it in the Search Engines

The following search engine checklist for your website is sure to avoid it fizzling into an online non-event.

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July 22, 2011 in Articles, Lead Acquisation, Online Business, Website Conversion, Website Optimisation, Website Traffic Strategies by Conversion Leadership

The Online Customer Lifecycle

If there were a way of thinking about your website that would make it possible to literally guide your visitors into making a purchase and becoming customers, how would you know?

Understand where in the Online Customer Lifecycle your customers are at any point in time and you will.
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March 14, 2011 in Articles, Lead Acquisation, Website Conversion, Website Optimisation by Conversion Leadership

How To Avoid Losing Customers Through Your Online Funnel

Knowing when customers disengage will help determine what strategies you can put in place to increase engagement through certain key stages of the Customer Engagement Model.

But knowing when to do something is not very helpful if you don’t know what to do.

We’ve discovered there are three major factors that cause sharp and distinct variations in the levels of customer engagement. The three factors go hand-in-hand and can be found to influence disengagement through all of the stages.

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