June 12, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

Why Re-Tweeting is Good For Everyone – Especially You

Facebook, LinkedIn and Twitter are all essential ingredients in your Customer Engagement mix. They help grow your network, achieve exposure for your business, products and services and, help extend the depth of your Reach into crevices it would be nearly impossible to do without.

It is the simple technique of Re-Tweeting, or repeating someone else’s Tweets that can help get your own Tweets to spread even further and increase the chance of meeting even more people.
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May 13, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

Getting Critical About Online Lead Generation

It is so difficult to find accurate information online that it leads one to think that the Internet today, is more about volume than it is value.

Before the Internet, the publishing of literature and marketing materials were the protected domain of academics and highly skilled copywriting professionals. People who spent years crafting their writing skills and ability to emotionally persuade through words, backed by logical structured argument.

Today, it’s different.
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April 2, 2011 in Articles, Lead Acquisation by Conversion Leadership

The Role of Social Media & Email Marketing in Customer Engagement

Earlier this year, Econsultancy published the 2011 edition of its Customer Engagement Report.

The report looks at the changes in customer behavior and how companies try to increase customer engagement and the findings are very interesting.
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March 31, 2011 in Articles, Lead Acquisation by Conversion Leadership

4 Hot Trends to Keep Tabs On In 2011

The online industry looks set for another year of continued growth during 2011. And, it’s likely to be all about the continued maturing of the online industry as marketers and publishers refine their digital strategies and extend their use of existing technologies.

As always, return on investment (ROI) will be top of mind for the corporate marketers as budgets remain under pressure and they look for ways to maximise their limited spend.

We’re noticing though, specific focus on the following activities:
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March 14, 2011 in Articles, Lead Acquisation, Website Conversion, Website Optimisation by Conversion Leadership

How To Avoid Losing Customers Through Your Online Funnel

Knowing when customers disengage will help determine what strategies you can put in place to increase engagement through certain key stages of the Customer Engagement Model.

But knowing when to do something is not very helpful if you don’t know what to do.

We’ve discovered there are three major factors that cause sharp and distinct variations in the levels of customer engagement. The three factors go hand-in-hand and can be found to influence disengagement through all of the stages.

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March 14, 2011 in Articles, Lead Acquisation, Website Conversion by Conversion Leadership

Cultivating Relationships Online

Did you know, there are three places that you will lose customers – unless you engage them appropriately. Many online businesses are either not engaging at all or engaging everywhere and wondering what their conversion and retention rates are low.

The right level of engagement at the right time is what’s needed and that’s what we’re talking about.

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March 14, 2011 in Lead Acquisation by Conversion Leadership

Building Online Relationships

Are you finding that some of the results you’re getting from your website
erratic?

Do you find yourself wondering what strategy to adopt next because the number of them is constantly increasing at a rate of knots?

Are you finding yourself paralysed by the sheer number of options available to you?

If so, then read on and stay with it to learn the specific reasons WHY some strategies fail whilst others succeed and become aware of WHEN the right time is to use WHAT strategies. Over the course of the next few weeks, you’ll be provided with some of the leading strategies used to engage customers and HOW they can apply to your online business.

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