April 24, 2012 in Articles, Lead Acquisation, Website Conversion by Conversion Leadership

ROI – Not The Only True Measure of Social Media Success

If you search the internet you’ll find a lot of information regarding tracking social media and Return on Investment (ROI).

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February 27, 2012 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership

Social Media Users Becoming More Privacy-Conscious

Users of social media sites have been found to be “unfriending” other users and increasingly “pruning” their personal profiles according to a new report from the Pew Research Center.
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February 15, 2012 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership

How To Really Make Social Media Work

The online business world is expecting a year of massive growth in social media, and if you haven’t embraced it in your own business, or if you got a taster and gave up, now is the time to roll up your sleeves, apply some elbow grease and get moving.
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November 29, 2011 in Articles, SocialStream SEO, Website Traffic Strategies by Conversion Leadership

Query Intent & SEO

Talk to many other SEO professionals and you’ll hear much discussion about keyword placement, keyword density, backlinks and link sculpting. These were and still are all valid, all useful and definitely all terms and concepts you should be (or at least – become) familiar with.
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September 15, 2011 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership

Cracking the Social Marketing Code

Twitter, Facebook, Linkedin, Google+, Corporate Brand Building, Viral Marketing, Brand Reputation Monitoring.

Many talk about another paradigm shift as the list of buzzwords grow, statistics continue to emerge and strategies are developed, enhanced and dropped just as fast.

The truth is, the cornerstone of every successful and pervasive strategy lies not in complexity but in the elegant simplicity at it’s core.
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August 14, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

Just How Social Is The Twitter Social Network?

Wherever there is talk about the Internet’s Social Media Revolution, Twitter will feature prominently. But, unlike Facebook or even LinkedIn, Twitter social-ability is more conventional than you might think.

According to a study conducted by Yahoo Research, which looked at 260 million tweets posted on Twitter between July 28, 2009 and March 8, 2010 containing bit.ly-shortened URLs, some very interesting findings emerged.
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May 13, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

Getting Critical About Online Lead Generation

It is so difficult to find accurate information online that it leads one to think that the Internet today, is more about volume than it is value.

Before the Internet, the publishing of literature and marketing materials were the protected domain of academics and highly skilled copywriting professionals. People who spent years crafting their writing skills and ability to emotionally persuade through words, backed by logical structured argument.

Today, it’s different.
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May 8, 2011 in Articles, Online Business by Conversion Leadership

How To Fail With The Simplest Online Strategy Known to Man

“You’ve got to have a Blog!”

It’s the catch-cry of all web developers these days and the reasons are almost as varied as the blogs designs you can have.
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March 27, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

2 High-Powered Replacements to FBML Static Pages

On March 11 2011, Facebook pulled the pin on the whole concept of Static FBML pages.

Whilst for many, this may be yet another source of frustration with Facebook, consensus amongst our team of expert Partners is “Good Riddance!”.

Static FBML was lock-in technology. It was non-standard, meaning you needed to get in a specialist, and it lacked much of the functionality real businesses were wanting.

As you look for replacement solutions to the old FBML approach, we offer two products that share our philosophy of flexibility, innovation, value and of course longevity.
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