May 1, 2012 in Articles, Online Business, Website Optimisation by Conversion Leadership

The Importance of Website Usability – 10 Tips For An Improved Visitor Experience

There’s nothing more important than the website when it comes to online marketing. Your website is your business’ public face and, as they say, “There’s no second chance to make a good first impression”.

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April 27, 2012 in Lead Acquisation, SocialStream SEO, Website Optimisation, Website Traffic Strategies by Conversion Leadership

Why Your Website Needs A Redesign – Infographic

Website design and navigation can have a large impact on how customers view your company so its imperative that you review your website and how it meets customer expectations.
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April 14, 2012 in Articles, Lead Acquisation, SocialStream SEO, Website Traffic Strategies by Conversion Leadership

Your Checklist For Online Lead Generation

Online Lead Generation seems to be often met with a great deal of confusion and mystery. Follow this simple Online Lead Generation Checklist for great results.

You’ve got your website up and running and now you’re waiting for leads to come knocking on your door. The problem is “your thinking may have been spot on but your execution may need some work”.

In this article, we’re going to assume you would like to increase traffic to your website so that when people do a search and click through to your business, you have at least some confidence of converting them from visitors into leads.

1. Know Your Keywords Do you know the keywords that will lead buyers to your site? Do they have too much competition?
2. Write Regularly and Write Frequently Have a business blog that you can use to create frequent keyword rich articles target towards your prospective customers.
3. Have a Clear Call to Action Make it obvious what you want the visitor to do on every page of your site.
4. Backlinks You can use many backlink strategies to create more ways for people to find you, including Social Media. Post about your site on the Social Networks.
5. Include Your Phone Number If you want phone calls, be certain your phone number. It is generally accepted practice to place this in the upper right of your site where people will look for it.
6. Get some basic search optimisation with WordPress, there are a number of easy-to-use (and free) SEO plugins that will add some tremendous value.
7. Go Broad There’s no limit to the number of websites you can have. A web-based lead generation strategy can take months to really get going and some niches perform better than others. As Brad Sugars (CEO of ActionCOACH) says, “Set up multiple sites” each targeted to multiple kinds of keyword and give it enough time to start working.
8. Online Lead Generation Works! However, you need to pay attention to many details and be realistic about how quickly it is going to work.

   Want to know how quickly an Online Lead Generation Strategy can work for you? See how the SocialSTREAM Marketing System brings online lead generation to your business. for a live 60 minute consultation.

   

October 2, 2011 in Articles, Website Conversion, Website Traffic Strategies by Conversion Leadership

The Reason Why Company Websites are Not Performing

Company websites are often the leading demand generation engine for new business-to-business (B2B) sales – second only to personal connections and referrals.
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September 25, 2011 in Articles, Website Conversion by Conversion Leadership

Email Marketing Increases Conversion By Up To 900%

Businesses generating sales leads through marketing plans that include planned email marketing through newsletters have been found to increase conversion rates by up to 900% when compared to activities relying solely on cold calls, a recent study from Sales Engine International suggests.
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May 19, 2011 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership

30 Useful Tips for Lead Generation Using LinkedIn

With all the hype and fear surrounding LinkedIn’s IPO, we wanted to answer the question that is on the lips of many business owners and managers…How do you use LinkedIn for online lead generation.

Here’s 30 of them.
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May 2, 2011 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership

Push Marketing vs. Pull Marketing

A successful Social Media or Web Traffic Strategy should incorporate commenting on well researched blogs and forums. The power that this single approach can have, and the benefits that it can deliver can be enormous. By taking care to ensure that you provide genuinely helpful comments, you can attract highly qualified traffic for very little outlay.
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April 29, 2011 in Articles, Website Conversion by Conversion Leadership

3 Ways To Increase Your Website’s Conversion Rate

In the world of online business, Conversions are King. The number of sales, leads, and members are critical to the success of a business. This is true of offline and online businesses. So it follows that increasing your conversion rate is very important for every small business with a web presence. Here are three ways you can start increasing your website’s conversion rate today.
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March 27, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

2 High-Powered Replacements to FBML Static Pages

On March 11 2011, Facebook pulled the pin on the whole concept of Static FBML pages.

Whilst for many, this may be yet another source of frustration with Facebook, consensus amongst our team of expert Partners is “Good Riddance!”.

Static FBML was lock-in technology. It was non-standard, meaning you needed to get in a specialist, and it lacked much of the functionality real businesses were wanting.

As you look for replacement solutions to the old FBML approach, we offer two products that share our philosophy of flexibility, innovation, value and of course longevity.
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