ROI
Browsing all articles tagged with ROI

If you search the internet you’ll find a lot of information regarding tracking social media and Return on Investment (ROI).

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Wherever there is talk about the Internet’s Social Media Revolution, Twitter will feature prominently. But, unlike Facebook or even LinkedIn, Twitter social-ability is more conventional than you might think.

According to a study conducted by Yahoo Research, which looked at 260 million tweets posted on Twitter between July 28, 2009 and March 8, 2010 containing bit.ly-shortened URLs, some very interesting findings emerged.
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This article is likely to be of interest to you if getting targeted traffic to your website and increasing your conversion rate from your website is important your business. In it I talk about a complex, yet simple to apply concept called Long Tail Semantics and show you how you could use it to get ranked higher in the search engines and ultimately increase your conversion rates by as much as 70%.
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4 Hot Trends to Keep Tabs On In 2011

The online industry looks set for another year of continued growth during 2011. And, it’s likely to be all about the continued maturing of the online industry as marketers and publishers refine their digital strategies and extend their use of existing technologies.

As always, return on investment (ROI) will be top of mind for the corporate marketers as budgets remain under pressure and they look for ways to maximise their limited spend.

We’re noticing though, specific focus on the following activities:
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Facts About Online Conversion

PQ Media expects Word of Mouth marketing spending to increase to $3bn US in 2013. [Source: PQ Media, August 2009]

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