It seems that every time Google makes a change, website owners begin a nervous search of the blogosphere, desperate for any sort of insight that will help them get one step ahead of the latest “movements” in the algorithm. While Google’s mathematical page ranking system has been singing since the very beginning, recent changes have received a significant amount of attention.
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Starting in early 2011, Google released a round major updates to the way search results are calculated and presented. Known as Panda, the updates were designed to hit low quality websites (known as content farms)
The results is that there have been a lot of major sites lose both rankings and traffic, and to make things worse, Google is promising that there are more changes on the way.
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November 13, 2011 in 
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