Search Engines
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Posted November 13, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

3 Steps To Future Proof Your Search Strategy

It seems that every time Google makes a change, website owners begin a nervous search of the blogosphere, desperate for any sort of insight that will help them get one step ahead of the latest “movements” in the algorithm. While Google’s mathematical page ranking system has been singing since the very beginning, recent changes have received a significant amount of attention.
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Posted June 2, 2011 in Articles, Lead Acquisation, Website Conversion by Conversion Leadership

Increase Lead Conversion By Up To 70% Using Long Tail Semantics

This article is likely to be of interest to you if getting targeted traffic to your website and increasing your conversion rate from your website is important your business. In it I talk about a complex, yet simple to apply concept called Long Tail Semantics and show you how you could use it to get ranked higher in the search engines and ultimately increase your conversion rates by as much as 70%.
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Posted May 13, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

Getting Critical About Online Lead Generation

It is so difficult to find accurate information online that it leads one to think that the Internet today, is more about volume than it is value.

Before the Internet, the publishing of literature and marketing materials were the protected domain of academics and highly skilled copywriting professionals. People who spent years crafting their writing skills and ability to emotionally persuade through words, backed by logical structured argument.

Today, it’s different.
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Packaged goods and food and drink brands accounted for nearly 30% of all WoM spending in 2008. [Source: PQ Media, August 2009]

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