There’s nothing worse than putting in a bundle of time, effort and money into an online business – only to see fail in the traffic generation stakes, or worse still, not being able to find it in the Search Engines
The following search engine checklist for your website is sure to avoid it fizzling into an online non-event.
If you’ve been on LinkedIn for a while you may have seen the special interest ‘Groups’ and possibly even joined a few that cater to your profession or industry.
However Groups have a far more practical purpose, than tuning you into your peer group, when you begin to think about them from a marketing perspective…like when you think of LinkedIn Groups as being collectives of your target market.
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When it comes to using social media marketing for your professional services business it’s important to consider where you’re most likely to find an engaged and potentially interested audience for what you do… many would be surprised to learn that the best place is actually on LinkedIn.
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We’re regularly asked for advice on building authority on the web and the answer is fairly obvious: publish relevant content repeatedly.
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April 1, 2012 in 
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