April 27, 2012 in Articles, Website Optimisation by Conversion Leadership
The 4 Rs of SEO Success
When creating software, we often talk about the difference between doing the right thing and doing the thing right.
In business as in life and Search Engine Optimisation, success is so much more.
In school, we were taught the 3 Rs – Reading, Writing and ‘Rithmetic. (Hmmm. Has no-one else worked out that it should be “arithmetic”?)
Success, on the other hand, is the end result of doing:
- the Right Things…
- at the Right Time…
- for the Right Reasons…
- the Right Way…
Link-building, Content Optimisation, Social Bookmarking, Social Media, Blogging, Authority Building, Pagerank, On-page SEO, Off-page SEO, Keyword Research. All of these are essential elements of your keyword strategy and all of these combine to offer their own unique benefits in specific scenarios.
If you end up using the wrong technique at the wrong time for the wrong reasons and in the wrong way, you may find your site’s rankings slipping away faster than a dog can raise it’s leg.
Effectiveness and Efficiency of Your SEO Strategy
The way to evaluate which tactics to use is to evaluate them on the basis of “Effectiveness” and “Efficiency“.
Effectiveness is doing the Right Things…for the Right Reasons.
Efficiency is doing them the Right Way…at the Right Time.
Keep this in mind…No matter how efficiently you put your strategies into practice, if they are the WRONG strategies… or you’re doing them for the WRONG reasons…you will never achieve the success you desire.
Worse still, you might find yourself falling on your Rs.
See how we apply SEO strategies on LinkedIn for massive results on the Google SERPs.
April 27, 2012 in Lead Acquisation, SocialStream SEO, Website Optimisation, Website Traffic Strategies by Conversion Leadership
Why Your Website Needs A Redesign – Infographic
Website design and navigation can have a large impact on how customers view your company so its imperative that you review your website and how it meets customer expectations.
Read more »
April 14, 2012 in Articles, Lead Acquisation, SocialStream SEO, Website Traffic Strategies by Conversion Leadership
Your Checklist For Online Lead Generation
Online Lead Generation seems to be often met with a great deal of confusion and mystery. Follow this simple Online Lead Generation Checklist for great results.
You’ve got your website up and running and now you’re waiting for leads to come knocking on your door. The problem is “your thinking may have been spot on but your execution may need some work”.
In this article, we’re going to assume you would like to increase traffic to your website so that when people do a search and click through to your business, you have at least some confidence of converting them from visitors into leads.
- Know Your Keywords Do you know the keywords that will lead buyers to your site? Do they have too much competition?
- Write Regularly and Write Frequently Have a business blog that you can use to create frequent keyword rich articles target towards your prospective customers.
- Have a Clear Call to Action Make it obvious what you want the visitor to do on every page of your site.
- Backlinks You can use many backlink strategies to create more ways for people to find you, including Social Media. Post about your site on the Social Networks.
- Include Your Phone Number If you want phone calls, be certain your phone number. It is generally accepted practice to place this in the upper right of your site where people will look for it.
- Get some basic search optimisation with WordPress, there are a number of easy-to-use (and free) SEO plugins that will add some tremendous value.
- Go Broad There’s no limit to the number of websites you can have. A web-based lead generation strategy can take months to really get going and some niches perform better than others. As Brad Sugars (CEO of ActionCOACH) says, “Set up multiple sites” each targeted to multiple kinds of keyword and give it enough time to start working.
- Online Lead Generation Works! However, you need to pay attention to many details and be realistic about how quickly it is going to work.
Want to know how quickly an Online Lead Generation Strategy can work for you? See how the SocialSTREAM Marketing System brings online lead generation to your business. for a live 60 minute consultation.
April 7, 2012 in Articles, SocialStream SEO, Website Traffic Strategies by Conversion Leadership
How To Keep Your Website Fresh
Business owners find themselves constantly on the back foot whenever Google announces a change to the way it ranks searches online. The good news is that there are effective ways to optimise your online content and make the best of the changes.
when Google first unveiled “Panda,” a major change to its search algorithm, it announced to the world an intention to place a higher priority on what it considers high-quality content. The search giant updated its algorithm several times through 2011, giving greater priority to “fresh”, relevant content.
The rationale?
People who seek information on the latest news and events will likely want the most up-to-date content possible.
It’s important to note that not all searches are affected by the new freshness guidelines. For example, someone looking for a list of past Australian Prime Ministers doesn’t need the latest information about, say, Gough Whitlam. Google knows this and estimates that the most recent freshness change will affect about 35 percent of search phrases.
Specifically, the types of searches that are being ranked according to freshness include:
- Recent events or hot topics that have begun trending on the web
- Regularly recurring events such as the UCi Indoor Cycling World Championships or the Tour de France
- Information that is updated often but isn’t necessarily a hot topic or recurring event
Even though this update doesn’t affect all searches, you may still be able to benefit from Google‘s algorithm change. Here are three steps for optimising your web content for Google‘s freshness rankings.
1. Create a Publishing Calendar
There’s one obvious consequence of Google‘s freshness update: The more often you post, the greater your chances of getting indexed and displayed in search results. So consider creating a publishing calendar to help you set and achieve more ambitious posting goals and then…stick to them.
We find that you can get very good results by putting up new content on your business blog at least two or three times each week. You don’t necessarily need to know exactly what you’ll be posting each time in advance, but, if you take the time to schedule the days you’ll publish content a month in advance, your set what is known as your Reticular Activating System (RAS) and by the time you come to actually write, you’ll have your topic nailed.
If you run your website on the WordPress blogging platform, plug-ins including the Editorial Calendar can prove to be very useful. If not, you can add your posting deadlines to whichever “to do” list management system you use.
2: Stay on Top of Industry News
Now that you know when you’re going to post, it’s time to come up with some timely topics to write about. Keep in mind that with the new freshness guidelines, the content of your post matters as much as the frequency.
To qualify as “fresh” content, you’ll want to create posts that comment on relevant topics and events in the news. Naturally, some news and events will be more relevant than others to your particular business but, you should find at least a few opportunities each week by leveraging off current events.
Remember, you don’t need to write novel-length analysis of every news item you come across. Time-crunched business owners should aim to write posts that summarise the news and offer analysis on how it might affect your industry in 300-500 words.
3: Be Your Industry’s First-Mover
If you’re the 1000th blogger writing about an industry news story or an upcoming event, you probably aren’t providing the fresh content Google is looking for. You should aim to be among the first 10 to post on it.
To get the first-mover advantage, it’s imperative to stay on top of news as it occurs in your industry. Setting up Google Alerts for certain target keywords will provide you with a constant stream of fresh and important events as they happen. Also, spend time each day on news aggregation websites for your industry.
It will take extra effort to regularly monitor news and trends and to be among the first to comment on them. But such vigilance can pay off big-time if your fresh content skyrockets to the top of a Google search results page.
Need assistance with making the most of your website investment. Get help from SEO professionals who balance the needs of the search engines with the need of your market.
April 1, 2012 in Articles, Website Optimisation, Website Traffic Strategies by Conversion Leadership
8 Steps to Effective Search Visibility
There’s nothing worse than putting in a bundle of time, effort and money into an online business – only to see fail in the traffic generation stakes, or worse still, not being able to find it in the Search Engines
The following search engine checklist for your website is sure to avoid it fizzling into an online non-event.
February 20, 2012 in Articles, Lead Acquisation, Online Business, SocialStream SEO, Website Traffic Strategies by Conversion Leadership
Small Business Internet Marketing Infographic
As a small business owner, you may be wondering how you can leverage the power of social media and online marketing to get ahead. According to a recent SEO.com post, only about 27 percent of small businesses have a current SEO plan, and when you combine that surprisingly low figure with fact that only about 40 percent of marketers are using mobile marketing tactics, it’s easy to see how sound search engine optimization practices could help you get a leg up on the competition.
Read more »
February 15, 2012 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership
How To Really Make Social Media Work
The online business world is expecting a year of massive growth in social media, and if you haven’t embraced it in your own business, or if you got a taster and gave up, now is the time to roll up your sleeves, apply some elbow grease and get moving.
Read more »
November 29, 2011 in Articles, SocialStream SEO, Website Traffic Strategies by Conversion Leadership
Query Intent & SEO
Talk to many other SEO professionals and you’ll hear much discussion about keyword placement, keyword density, backlinks and link sculpting. These were and still are all valid, all useful and definitely all terms and concepts you should be (or at least – become) familiar with.
Read more »
November 13, 2011 in Articles, Website Traffic Strategies by Conversion Leadership
3 Steps To Future Proof Your Search Strategy
It seems that every time Google makes a change, website owners begin a nervous search of the blogosphere, desperate for any sort of insight that will help them get one step ahead of the latest “movements” in the algorithm. While Google’s mathematical page ranking system has been singing since the very beginning, recent changes have received a significant amount of attention.
Read more »
November 6, 2011 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership
5 Places To Optimise Your LinkedIn Profile For SEO
When it comes to using social media marketing for your professional services business it’s important to consider where you’re most likely to find an engaged and potentially interested audience for what you do… many would be surprised to learn that the best place is actually on LinkedIn.
Read more »
Search the site
Free Report
Get Strategic With LinkedIn
Sign up for our online lead generation and lead conversion Newsletter