April 14, 2012 in Articles, Lead Acquisation, SocialStream SEO, Website Traffic Strategies by Conversion Leadership

Your Checklist For Online Lead Generation

Online Lead Generation seems to be often met with a great deal of confusion and mystery. Follow this simple Online Lead Generation Checklist for great results.

You’ve got your website up and running and now you’re waiting for leads to come knocking on your door. The problem is “your thinking may have been spot on but your execution may need some work”.

In this article, we’re going to assume you would like to increase traffic to your website so that when people do a search and click through to your business, you have at least some confidence of converting them from visitors into leads.

1. Know Your Keywords Do you know the keywords that will lead buyers to your site? Do they have too much competition?
2. Write Regularly and Write Frequently Have a business blog that you can use to create frequent keyword rich articles target towards your prospective customers.
3. Have a Clear Call to Action Make it obvious what you want the visitor to do on every page of your site.
4. Backlinks You can use many backlink strategies to create more ways for people to find you, including Social Media. Post about your site on the Social Networks.
5. Include Your Phone Number If you want phone calls, be certain your phone number. It is generally accepted practice to place this in the upper right of your site where people will look for it.
6. Get some basic search optimisation with WordPress, there are a number of easy-to-use (and free) SEO plugins that will add some tremendous value.
7. Go Broad There’s no limit to the number of websites you can have. A web-based lead generation strategy can take months to really get going and some niches perform better than others. As Brad Sugars (CEO of ActionCOACH) says, “Set up multiple sites” each targeted to multiple kinds of keyword and give it enough time to start working.
8. Online Lead Generation Works! However, you need to pay attention to many details and be realistic about how quickly it is going to work.

   Want to know how quickly an Online Lead Generation Strategy can work for you? See how the SocialSTREAM Marketing System brings online lead generation to your business. for a live 60 minute consultation.

   

February 27, 2012 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership

Social Media Users Becoming More Privacy-Conscious

Users of social media sites have been found to be “unfriending” other users and increasingly “pruning” their personal profiles according to a new report from the Pew Research Center.
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November 29, 2011 in Articles, SocialStream SEO, Website Traffic Strategies by Conversion Leadership

Query Intent & SEO

Talk to many other SEO professionals and you’ll hear much discussion about keyword placement, keyword density, backlinks and link sculpting. These were and still are all valid, all useful and definitely all terms and concepts you should be (or at least – become) familiar with.
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August 14, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

Just How Social Is The Twitter Social Network?

Wherever there is talk about the Internet’s Social Media Revolution, Twitter will feature prominently. But, unlike Facebook or even LinkedIn, Twitter social-ability is more conventional than you might think.

According to a study conducted by Yahoo Research, which looked at 260 million tweets posted on Twitter between July 28, 2009 and March 8, 2010 containing bit.ly-shortened URLs, some very interesting findings emerged.
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July 6, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

5 Tips To Fine-Tune Your Internet Marketing Plan

It’s the start of the new financial year in Australia and, if you’re like many other businesses, you’ve set yourself some big goals and intentions of a more solid approach to your online marketing.
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May 13, 2011 in Articles, Website Traffic Strategies by Conversion Leadership

Getting Critical About Online Lead Generation

It is so difficult to find accurate information online that it leads one to think that the Internet today, is more about volume than it is value.

Before the Internet, the publishing of literature and marketing materials were the protected domain of academics and highly skilled copywriting professionals. People who spent years crafting their writing skills and ability to emotionally persuade through words, backed by logical structured argument.

Today, it’s different.
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May 2, 2011 in Articles, Lead Acquisation, Website Traffic Strategies by Conversion Leadership

Push Marketing vs. Pull Marketing

A successful Social Media or Web Traffic Strategy should incorporate commenting on well researched blogs and forums. The power that this single approach can have, and the benefits that it can deliver can be enormous. By taking care to ensure that you provide genuinely helpful comments, you can attract highly qualified traffic for very little outlay.
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April 2, 2011 in Articles, Lead Acquisation by Conversion Leadership

The Role of Social Media & Email Marketing in Customer Engagement

Earlier this year, Econsultancy published the 2011 edition of its Customer Engagement Report.

The report looks at the changes in customer behavior and how companies try to increase customer engagement and the findings are very interesting.
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