If you search the internet you’ll find a lot of information regarding tracking social media and Return on Investment (ROI).
This article is likely to be of interest to you if getting targeted traffic to your website and increasing your conversion rate from your website is important your business. In it I talk about a complex, yet simple to apply concept called Long Tail Semantics and show you how you could use it to get ranked higher in the search engines and ultimately increase your conversion rates by as much as 70%.
Read more »
Google as you already know is much more than just a search engine business. Aside from a couple of quirky projects like Google Ventures and their NextEra Energy Resources investments, Google have continued to reach into an ever increasing number of areas of our online world.
But just how much how much has their presence affected the way websites are developed and how much will they affect it in the future?.
It’s a business owner’s worst nightmare that, after all the time, effort and money poured into an online business, it fails to generate traffic. Or worst still, no-one can find it.
Follow this eight step search engine checklist when creating your new website, or even if reviewing your existing one, and avoid it fizzling into an e-commerce non-event.

April 24, 2012 in 
Sign up for our online lead generation and lead conversion Newsletter