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Posted July 22, 2011 in Articles, Lead Acquisation, Online Business, Website Conversion, Website Optimisation, Website Traffic Strategies by Conversion Leadership

The Online Customer Lifecycle

If there were a way of thinking about your website that would make it possible to literally guide your visitors into making a purchase and becoming customers, how would you know?

Understand where in the Online Customer Lifecycle your customers are at any point in time and you will.
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Posted March 31, 2011 in Articles, Lead Acquisation by Conversion Leadership

4 Hot Trends to Keep Tabs On In 2011

The online industry looks set for another year of continued growth during 2011. And, it’s likely to be all about the continued maturing of the online industry as marketers and publishers refine their digital strategies and extend their use of existing technologies.

As always, return on investment (ROI) will be top of mind for the corporate marketers as budgets remain under pressure and they look for ways to maximise their limited spend.

We’re noticing though, specific focus on the following activities:
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